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Fashion Events Production

From the first spark of an idea to the final spotlight moment, I bring over 20 years of experience in fashion, entertainment, sports and live events across Europe and the USA.

I create experiences that don’t just look beautiful – they tell your story, elevate your brand, and stay in your audience’s memory long after the lights go down.

Driven by passion and a commitment to excellence, I deliver high-end creative services tailored to each client, each brand, and each brief. Whether I’m crafting an immersive fashion show, designing an innovative product launch, orchestrating a red carpet gala, or creating a powerful 360° brand launch experience, your brand is always the star of the show.

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Runway & Show Concepts

  • Seasonal Fashion Shows, Fashion Weeks – Spring/Summer, Fall/Winter collections for brands or multi-brand showcases.

  • See-Now-Buy-Now Shows – Runway where guests can shop looks instantly via QR codes or live shopping platforms.

  • Immersive/360° Runway – Models walking among the guests, circular catwalks, or interactive staging.

  • Street Runway / Pop-Up Show – Outdoor fashion show in a city square, rooftop, or iconic urban location.

  • Destination Fashion Show – Beach, vineyard, castle, warehouse, museum, etc., aligned with the brand story.

  • Themed Couture Show – Story-driven shows (e.g., “Futuristic Glamour”, “Old Hollywood”, “Sport x Luxury”).

Brand & Product Launch Events

  • Collection Launch Party – Presentation of a new collection with models, installations and live styling corners.

  • Capsule Collection Reveal – Exclusive event for collaborations (designer x athlete, brand x artist, etc.).

  • Flagship Store Opening / Re-Opening – In-store fashion moments, live mannequins, mini-runways.

  • Brand Repositioning Event – Reveal of new logo, branding, identity, with fashion looks to embody the new image.

Experiential & Consumer-Facing Events

  • Fashion Pop-Up / Concept Store – Temporary space with curated looks, workshops and live styling.

  • Trunk Shows – Intimate showroom-style events with designers and stylists presenting pieces directly to clients.

  • Styling Experience Events – Bookable slots with stylists, mini fashion shows, before/after transformations.

  • “Shop the Runway” Night – Live show inside a store or mall, immediately followed by exclusive shopping.

  • Fashion & Beauty Weekends – Multi-day program: shows, masterclasses, panels, and pop-up studios.

Industry & B2B Events

  • Press Preview / Media Day – Private showing of collections for press, influencers and buyers.

  • Showroom Presentations – Static presentations with live models instead of full catwalks.

  • Fashion Trade Events / Fairs – Multi-brand events with runway segments and presentation zones.

  • Designer Showcases / Emerging Talent Nights – Platform events for young designers or new brands.

Special Concepts & Crossovers

  • Fashion x Music Event – Live concert + runway, where performers and dancers wear the collection.

  • Red Carpet & Gala Looks Presentation – Live presentation of eveningwear in gala/formal settings

  • Fashion Film Premiere Night – Screening of a brand/fashion film followed by live looks and Q&A.

  • Editorial-Inspired Live Shoot – Guests watch a live editorial photoshoot, seeing the creative process in real time.

  • Fashion Awards Night – Ceremony honoring designers, stylists, brands, influencers, with a showcase of looks.

Educational & Community Fashion Events

  • Masterclass Series – Styling, fashion business, branding, runway coaching, creative direction.

  • Behind-the-Scenes Experience – “A Day at Fashion Week” style tour or experience for VIPs or students.

  • Fashion Talks & Panel Discussions – Topics like trends, branding, sustainability, diversity, or tech in fashion.

Get in Touch

www.rominasergi.com

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